Mgt Communication articles: tips, advice, ideas, strategies & solutions

Subscribe to our Mgt Communication Articles Feeds


Feeds

What's this?

Home > Mgt Communication

Power Presentations Tip 01: It's not about you

thumb it up George Torok
Your presentation is not about you. It's about your audience. To be a more effective presenter make your presentation about your audience.

How can you create a presentation that is about your audience?

Know your audience
First, you need to understand their mindset, concerns, comprehension, interest, bias and motivation. I suggest that you list those six factors, then beside each write a few words describing your audience. That will help you develop a more relevant presentation. Most important among these are their mindset and motivation because these two factors will tell you how much you need to move them and how best to do that.

Restate your goal
Second, state your goal in terms of what you want your audience to do - not what you want to do. This is a subtle but important mind shift for you. The effect on your audience is significant.

For example:

Your goal is not for you to sell - it is for them to buy.
Your goal is not for you to win the election - it is for them to vote for you.
Your goal is not for you to get approval - it is for them to give you approval.

This audience centered focus is an important mindset for you to adopt when developing and delivering your presentation. It will help you decide what to include and help you choose more powerful words.

With a clear goal and clear understanding of the gap you can then develop your presentation to help your audience give you what you want from them. Remember you can't make them do anything. You can only persude them to act of their own free will in the direction that you want.
About the Author:
©BM George Torok is the Speech Coach for Executives. He coaches business leaders to deliver million-dollar presentations. Register now for your free Power Presentations Tips at http://Torok.com For more presentation tips, ideas and insights visit http://SpeechCoachforExecutives.com To be a more effective speaker visit http://Public-Speaking-Pro.biz When you want to work with George Torok - call 905-335-1997
 

 

No. of Times this article has been viewed : 428
Date Published : Feb 27 2009

Most Recently Published Mgt Communication Articles as of

Oct 1 2009    Communication in the Workplace

by Chelsea Elm

Communication is the exchange of information, ideas and feelings with other people through a medium. Effective communication forms the basis of any successful company or organisation. In this article we focus on conversation as the most common form of communication in the workplace.

Jun 19 2009    Eliminate the Fear of Speaking

by Arvee Robinson

Feeling nervous before you speak in front of a room full of people is quite common among the majority of people today. It may help if you understand why the body goes into a complete fearful state when asked to give a speech...

Apr 13 2009    Increasing Information Flow for Individuals in Rural Regions Using Online Meeting Rooms

by Leanne Isaacson

One of the most innovative roles that technology can play in individuals, groups and businesses is providing cost effective community and collaboration efforts in rural regions. This article provides a case study on how sessions at a conference was broadcast live through online rooms.

Apr 11 2009    Sarah Palin and the Art of Answering Hard Interview Questions Part 1 of 2

by Herman Collins

How you answer the tough question in an interview often determines the outcome. This article will help you understand the preparation techniques of interviewing to get hired. As an example, we examine the recent interview mistakes of Sarah Palin...

Apr 7 2009    Web Conferencing Basics for SMEs - The Definitive Guide

by Robert Harnischmacher

Web conferencing is almost a technical necessity today. Using a reliable web conferencing system can help to increase productivity and reduce travel expenses. Indeed web conferencing is a technological tool that can't be ignored. This guide shows you how to choose and use this effective tool.

Mar 19 2009    Use Your Influence: Nine Tips to Combat Tough Boss Syndrome

by Alan Vengel

Got a tough Boss? Nine questions and answers to help you get through, get what you want and simultaneously build a better relationship.

Feb 27 2009    Power Presentations Tip 01: It's not about you

by George Torok

Power Presentations Tip 01: It's not about you Your presentation is not about you. It's about your audience. How can you create a presentation that is about your audience?

Feb 26 2009    Online Meetings,Conferences and Presentations As You Like 'Em On the Fly

by Jerry Samuels

Do you want or need to do online meetings,conferences or presentations now? If your answer is yes then there has never been a more exciting time than now to do it. The technology has moved up a notch or two so you can do what you want to do bigger, better and cheaper.

Feb 18 2009    Dr. Seuss's 'The Cat in the Hat' Will Help You Get Your Point Across

by Ed Sykes

Here's how Dr. Seuss's "The Cat in the Hat" can help you develop your vocal variety and hold your audience's attention...

Feb 11 2009    Use Leadership Training To Halt Bad Management Practices

by Dominic Donaldson

There comes a point in everybody's career where it is time to ask for a change of vocation. You need to be able to demonstrate management skills and prove that you are capable of influencing, encouraging and inspiring people in the workplace. Leadership training gives an insight into the type of qu

Feb 7 2009    7 Simple Ways To Rehearse Your Acceptance Speech

by Bob Sommers

Here are seven different ways you can rehearse your acceptance speech to insure you come across as a pro.

Feb 6 2009    The Importance Of Equality And Diversity Training

by Dominic Donaldson

An article on the changing attitudes towards race, gender, religion and age, highlighting why it is important that any business keeps abreast of new developments in order to avoid case of discrimination.

Jan 28 2009    The Benefits of Networking

by Gregg Forscher

If you want to make contacts in the world of business, you have to be willing to network. This means getting out there and making yourself known. At the same time you need to learn about what others have to offer.

Jan 28 2009    Global Conflict - Can It Be Resolved Using Workplace Conflict Resolution Strategies?

by Wayne Messick

Here we are in the 21st. Century, a supposedly enlightened race who accept one another's differences and uniqueness - biological, temperamental, ethnic, etc. with open arms. And yet we see that around the world these very differences - those things about each of us that should unite us into a more c

Jan 23 2009    Discover The Importance Of Effective Communication In Business

by Dominic Donaldson

Communication skills are the lifeblood of successful business and many employers take them for granted, learn the secrets of effective communication in this expert article.

12345678910...
Search for ebooks on Management & Business